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Leadership today is tough. Silence feels safe, but it comes at a cost. Here’s why finding your voice matters.

I’ve always been drawn to helping people feel seen and the connections that lead to thriving. I loved the small talk that felt like true connection as I made people their daily cup of coffee. It made my day as a teacher when I saw a lightbulb come on for a student who was struggling. Hearing the joy and relief from a business owner after they read key messaging that wraps words around the heart of what they do is the most satisfying part of my job.

Below, I give a broad overview of each Enneagram Type. You may recognize yourself in a few—and perhaps a few others will remind you of your family and friends. You may also see some familiar traits of your clients. From the lens of marketing, I will share some ideas on how to best connect and empathize with each type on the Enneagram.

One of the most powerful tools to grow in self-awareness is called the Enneagram. An ancient personality typing system, the Enneagram reveals the different ways each of us sees the world and the underlying motivations that drive our patterns of thought, feelings, and behavior.

There are so many aspects to marketing, but at the end of the day, the biggest task is to just keep showing up.

While at first glance being scrappy can look unpolished and amateur, there is a humble wisdom in taking a feisty approach to pursuing goals. Scrappiness claims that perfection is overrated, and that lack of resources, experience, or ideal conditions isn’t a valid reason to postpone pursuing our dreams. Scrappiness reminds us that joy is in the doing, the trying, the process of becoming—not in the final result, or how many people approve of it, whatever “it” may be.