Marketing Strategy

What’s become increasingly clear to me is this: as AI becomes more prominent, it becomes more essential for leaders to use it intentionally and strategically. AI can absolutely be a game-changing strategic partner. It can also become a shortcut that weakens our critical thinking and dulls our craft. Both paths have very real consequences.

Below, I give a broad overview of each Enneagram Type. You may recognize yourself in a few—and perhaps a few others will remind you of your family and friends. You may also see some familiar traits of your clients. From the lens of marketing, I will share some ideas on how to best connect and empathize with each type on the Enneagram.

One of the most powerful tools to grow in self-awareness is called the Enneagram. An ancient personality typing system, the Enneagram reveals the different ways each of us sees the world and the underlying motivations that drive our patterns of thought, feelings, and behavior.

There are so many aspects to marketing, but at the end of the day, the biggest task is to just keep showing up.