Small Business

Helping clients articulate their values for brand development is what sparked my interest in business and leadership consulting. Ten years and dozens of clients later, I'm more convinced than ever that your values aren't an exercise in picking words off a list.

In the age of digital marketing, endless Zoom calls, and ever-transforming technologies, it can be easy to overlook the simple act of asking someone to coffee. But we are still hardwired for connection—one-on-one conversations with people who are doing interesting things and willing to offer insights and connections we didn’t even know we needed.

There are so many aspects to marketing, but at the end of the day, the biggest task is to just keep showing up.