From Marketing to Leadership: The Launch of Allie Jones Consulting

I worked at the customer service desk at the local mall in high school. I served as an RA in college. I was a third-grade teacher for five years. I’ve even worked for a while at a coffee shop/theatre/apartment that was a converted funeral home (but that’s a story for another day). In the last 8 years, I’ve been a marketing consultant. The set ups–the what and the how of my vocation have wildly ranged over the years. But the why–the source of joy and spark I’ve been drawn to has always remained the same. 

I’ve always been drawn to helping people feel seen and the connections that lead to thriving. I loved the small talk that felt like true connection as I made people their daily cup of coffee. It made my day as a teacher when I saw a lightbulb come on for a student who was struggling. Hearing the joy and relief from a business owner after they read key messaging that wraps words around the heart of what they do is the most satisfying part of my job. The mall job? Let’s be honest—the only joy in that job was in the people watching. But the theme of my career and personal life has always been around helping people thrive through teaching, connecting, and offering ways to help people grow. 

Seasons of our lives require different setups. Job descriptions change, curve balls come our way, routines and rhythms ebb and flow, but the way I see it, the theme of our lives remain a constant. 

Illuminated Marketing started as a side hustle to support my travel, but it quickly turned into a full-time business rooted not only in human-centered marketing but also in purpose-driven conversations about leadership, strategic growth, and the ripple effect of how we show up in the world. While the marketing work my team and I get to do—websites, newsletters, logo development—has been incredibly rewarding, it’s the strategy and intentionality behind it that truly fuels me.

As I’ve worked with clients, I’ve realized that certain projects require more than just marketing expertise. They require coaching and facilitation to create the buy-in and engagement needed within teams. Marketing may be the final product, but the process—the intentional, strategic journey we lead our clients through—is where the magic happens. 

Over the years, I’ve been fortunate to work closely with clients on leadership development, team alignment, and strategic facilitation. These are the services I’ve been offering for some time now, and I’ve seen the profound impact they have on organizations.

That’s why I’ve decided to officially launch Allie Jones Consulting as a sister brand to Illuminated Marketing. While the two go hand in hand, they are distinct in how they serve clients. Allie Jones Consulting will focus on leadership coaching, team facilitation, and strategic planning—helping leaders and organizations grow, align, and lead with purpose. It’s a natural evolution of the work I’ve been doing, and I’m excited to give it its own space to grow and serve.

Meanwhile, Illuminated Marketing will continue to focus on the marketing strategies and creative services that support businesses in telling their stories and achieving their goals. 

Both brands are rooted in the same goal: helping people thrive.

P.S. If you’re seeking a more strategic approach to your marketing or a thoughtful way to lead your organization, I’d love to help. Let’s explore how we can align with your theme—no matter your current setup.